Game Happens 2019 – Conference
Friday 8 November, Afternoon Sessions

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Recent multidisciplinary literature presents new perspectives on gender stereotypes and videogames. A critical approach to contemporary lines of research and market trends is provided, arguing how such takes perpetuate stereotypes around both male and female gamers, exacerbating perceived differences rather than mitigating them. Finally, innovative solutions which encourage the mitigation of perceived gender differences are presented, directly involving video game consumers and developers.

Ambra Ferrari, Horizon Psytech & Games

Ambra Ferrari is a Neuroscience graduate from Bergamo. After spending two years doing research about the players’ emotional activation during virtual reality gameplay, she is currently a Ph.D. student at the University of Milan Bicocca. Her research concerns the players’ emotional response to photorealistic virtual humans in a Serious Game for negotiation skills. Avid indie games player, she believes in making the most of our psychological knowledge to create games that really move the players.

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